LDR 04169nam 2200481 i 4500 001 99293528707626 005 20251201083601.0 006 m o d | 007 cr#cnu|||uuuuu 008 210728s2020 enka o 000 0 eng d 020 |a9781474270410 : (ebk : Bloomsbury) 024 7 |a10.5040/9781474270410|2doi 024 8 |a185661 024 8 |a174272 024 8 |a174513 035 |a(MiAaPQ)EBC6491375 035 |a(OCoLC)1203823430 035 |a(UkLoBP)CDCBAVA9781474270410 035 |a(CKB)4100000011780000 035 |a(EXLCZ)994100000011780000 040 |aMiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 050 4 |aZ246|b.A437 2020 082 0 |a686.22|223 100 1 |aAmbrose, Gavin,|eauthor. 245 14 |aThe fundamentals of typography /|cGavin Ambrose, Paul Harris, Sallyanne Theodosiou. 250 |aThird edition. 264 1 |aLondon, England :|bBloomsbury Visual Arts,|c[2020] 264 4 |c2020 300 |a198p ;|bill. 336 |atext|btxt|2rdacontent 337 |acomputer|bc|2rdamedia 338 |aonline resource|bcr|2rdacarrier 341 |aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. 490 0 |aFundamentals 500 |aPrevious edition: Lausanne : AVA Academia, 2011. 504 |aIncludes bibliographical references and index. 505 0 |aIntroduction -- 1. Type and Language ; The alphabet ; Early printing ; 1800s ; The Arts and Crafts movement ; The early 20th century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; 2000s ; Graphic design today ; Case study ; Typography task -- 2. A Few Basics ; Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The golden section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page : how we read ; Case study ; Typography task -- 3. Letterforms ; Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuation ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces ; Hand-drawn type ; Case study ; Typography task -- 4. Words and Paragraphs ; Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes ; Case study ; Typography task -- 5. Using Type ; Hierarchy ; Color ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Grids and fonts ; Generating type ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, trompe l'oeil and calligrams ; Humor ; Vernacular ; Appropriation ; Ownership ; Case study ; Typography task -- 6. Digital Type ; Vectors and rasters ; Type on screen ; Kinetic typography ; Environmental typography ; Case study ; Typography task -- Glossary -- Contacts -- Index. 520 |aDemonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively. 588 |aOnline resource; description from resource and publisher's metadata (viewed on 15 March 2021). 588 |aDescription based on print version record. 650 0 |aGraphic design (Typography) 700 1 |aHarris, Paul,|d1971-|eauthor. 700 1 |aTheodosiou, Sallyanne,|eauthor. 776 0 |z9781474270366AVE _85392863040007626|c6135339190007626|eAvailable|mEbook Central Perpetual, DDA and Subscription Titles|tEbook Central|a86HKUSTGZ_INST|099293528707626